Typical design features multicolored batik Alleira 2011 trendy

Typical design features multicolored batik Alleira 2011 trendy

FEATURES typical strengths of a product to survive in the competition. With a rush of foreign and local brands, Alleira strengthen its position through the design of multicolor.

"In Alleira, batik made from scratch, do not just take (the material that is so) continue to sell. From upstream to downstream, so why take a long time to launch a collection. If we fail to re-again, up to 3-4 times the experiment, if you see a color that matches, we just created. There may be some brands in order to back up production, they grab and hold sales, "said Zakaria Hamzah, Operational Director Alleira on the occasion of an exclusive interview with Legal in the boutique Alleira Gandaria City, Jakarta, recently.

Zaka admitted, Alleira have the power to motive, design, and always in a creative innovation to compete in another fashion brand. Meanwhile, in order to meet market demand for products, Alleira will establish a new factory in Tangerang. The factory had previously been there in Central Java and West Java.

"There will be a factory in Tangerang, open around October. Special factory to meet the exclusive production. Factory in Java itself is still backing up, "he added.
Zaka batik tell a bit about the first generation (the grandmother) in the factory Alleira a little difficult to accept input from designer fashion and designer batik.

"The first generation of batik difficult to accept input from designers, unlike the second and third generations who want to develop. They think, 'I've made kawung motif from the first, always selling, why make another motive?', Especially given the mixed color guide. We do use many colors in one design, they are dizzy, "he said.

Batik-Alleira Alleira-called business partners are always given the education, especially regarding the preferred batik market trends.

"They've always given the education, because our 3-4 month visit to evaluate the work. The next generation is more advanced and open, we can further cooperation. Even many workers who open their own batik business after exiting Alleira. Steal of science, but people want to go why not?, "He concluded.Read More ...

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